Digital marketing is needed more than ever by businesses and medical, dental, and pharmaceutical professionals in a healthcare marketing agency. Proof of this is that since people have mobile phones with a constant Internet connection and the ability to reach all the necessary information with a few taps on the screen, they no longer turn first to a specialist in case of a problem but Google search engine as a means of finding information, related to health.
According to recent online surveys, “health-related searches are the third most popular online activity.” Therefore, this is a great opportunity to be right where your potential patients reside to give them exactly the information they want. This results in a wider audience reach and better conversion of potential patients into patients.
Benefits of Digital Marketing for The Healthcare Industry
We hope that we have already convinced you of the need to digitize your healthcare marketing agency, and now let us mention some of the benefits that you can expect as a result of the efforts made:
- Ability to acquire more potential patients
- Potential for better ROI due to better qualification of potential patients
- Higher level of patient engagement due to relevant and timely communication with them
- Improved loyalty of your patients
Digital Marketing Strategies to Help the Healthcare Industry
Undoubtedly, all the benefits that digital marketing can bring to your healthcare business are needed and desired by you. That’s why we’re sharing with you some basic strategies that will help you start building an effective online presence for your clinic or pharmacy.
Easily Accessible Website
An easily accessible and user-friendly website engages more users. The mobile version is an absolute must as people surf online directly through their phones.
As already mentioned, people search online for information regarding their health, so you need to ensure that your website gives all the necessary information to a potential patient.
SEO Optimization
According to recent research, 44% of patients who search for hospital information on their mobile devices end up making an appointment.
Optimized web pages, unique content, and high loading speed will make your website attractive to visitors.
An Engaging Social Media Strategy
A good social media presence helps with attracting patients.
According to a recent survey, 57% of people will choose to receive treatment from a clinic with high social media awareness and online consumer engagement.
Marketing strategies for health social profiles can include participating in community discussions, posting information to improve people’s health, etc.
Paid advertising on social media is also extremely valuable and can be a good way to reach the right audience.
Like any other campaign, paid social campaigns should be formulated based on research and data. This can be an excellent strategy to re-engage users who have already visited healthcare website design or are interested in the type of services or products your organization offers.
Informative Blog
Take advantage of all Google searches with unique and informative blog topics that provide information on various health conditions or medications, answers to questions, and quick tips visitors can get before visiting you onsite.
Video Content
Video marketing is the next big opportunity to engage more consumers, especially in a healthcare marketing agency.
Using attractive and informative videos will help your website stand out among your competitors.
Because healthcare marketing agency is an information-rich, video marketing is an extremely powerful application. Any videos showing or discussing treatment methods allow new site visitors to develop a sense of trust in the organization.
Also, video marketing is the best way to deliver information about complex health issues or diseases in a simple, easy-to-understand visual format. It can disseminate important information about preventive health programs and recovery procedures after surgery and educate people about common health conditions.
Personalized Emails
Patients are looking for information, but email is a way to be one step ahead. If the information was in their inbox before they searched on Google, there is a chance for more user engagement.
Sending an email newsletter at least once a month is the best way to engage new users.
It is a good practice to educate patients by providing them with fresh and unique content emails that can relate to their health.
The key is providing your email audience with unique information about your services or products.
It’s also a good idea to implement personalization and segmentation of emails based on the recipient’s interests and needs.
If you need help with this and all of the above, you can benefit from a free consultation with the healthcare marketing agency. Come and discuss how we can improve the online presence of your clinic or pharmacy so that you reach more people interested in your services and products.
