Digital Marketing

Overview of Google Keyword Planner

The purpose of the Keyword Planner tool is to assist marketers in locating important keywords and data for particular keywords, such as search numbers, competition, and ad pricing.

Keyword research is a great place to begin if you are just getting started with search engine marketing. Google’s Keyword Planner is a great way to get started if you already use Google Ads (formerly AdWords) or plan to start using search ads in your marketing strategy.

We will provide a brief explanation of keyword research and the significance of it for both organic and paid digital marketing campaigns before delving into the functionality of Keyword Planner.

Google Keyword Planner: What is It?

You can use Google’s Keyword Planner to find keywords for your Search Network campaigns. It is a useful and free tool that lets you find keywords that are related to your business, see how many searches they get on a monthly basis and how much it costs to target them.

The Google Ads Keyword Planner is utilised for:

  • Identifying new search terms
  • Determining costs
  • Establishing new search ad campaigns

Keyword Planner can suggest related keywords when you start looking into potential keywords for your campaign. This is great if you are unsure of where to begin when searching for keywords for your pages.

For instance, you can start by typing in more general search terms like “men’s t-shirts” or “t-shirts for men,” and Keyword Planner will provide you with information about those keywords as well as a list of keywords that are related to them.

The more broad your initial keywords are, the more suggestions you’ll get, but don’t be too specific or too broad. You could, for instance, begin with the type of t-shirt you want to sell, such as “men’s crew neck t-shirts,” rather than “men’s t-shirt.”

  • See the monthly average searches.

You can see the estimated monthly searches for keywords with Keyword Planner, which is another advantage. For your campaign, it is crucial to know how frequently keywords in your industry are searched for. You wouldn’t want to target keywords that no one is using, but you also wouldn’t want to target keywords that have a ridiculously high volume of searches because they are usually more competitive.

A keyword typically receives more monthly searches the more broad it is; The fewer monthly searches it receives, the more specific it is. Her türlü seks oyunları için escort bayanlar beylikdüzü doğru adres. To help you reach people who are ready to buy, you might focus more on the more specific questions depending on your strategy.

  • Find out how much keywords cost.

Another important aspect of your campaign to think about is the cost of the keywords you want to target. Fortunately, Keyword Planner shows you how much it will cost for your ad to appear in searches for a given keyword, making it simpler to select the keywords that work best for your strategy and budget.

  • Developing Fresh Campaigns

You can easily create new campaigns based on in-depth keyword research with the help of Keyword Planner, which was developed for use with Google Ads.

You can select a suggested budget when you create a campaign or enter a custom daily budget based on your requirements. You can easily view your campaign from start to finish in one place once it has been implemented by accessing it under the “Tools & Settings” icon in Keyword Planner.

Although Keyword Planner was made to be used with Google Ads, it is still a useful tool for researching and planning SEO keywords. In order to optimize traffic for their most effective keywords across both marketing strategies, many marketers make an effort to ensure that their paid ad campaign and SEO campaign are in sync.

How to use the Keyword Planner?

The fact that Keyword Planner is free to use is one of its greatest advantages; however, when you attempt to access the tool, it prompts you to create a Google Ads campaign first. Setting up a campaign shouldn’t be a big deal if you already plan to use Keyword Planner for paid search ads. However, even if you don’t plan to use it for ads, Google still asks you to set one up.

There are easy ways to get around the prompt to create a campaign, but let’s assume you’re using Keyword Planner for paid ads because that’s what the tool was made for. There are two ways to begin once you have access to the keyword planner:

You can enter your keyword ideas and discover similar keywords that help you reach people who are interested in your products or services by using the “Find Keywords” and “Get Search Volume and Forecasts” options. You can see the search volume, historical metrics, and forecasts for future performance for the keywords you want with Get search volume and forecasts.

In find keywords, Google asks you to enter words, phrases, or URLs related to your business. It then provides you with keyword suggestions and the keywords you’ve entered. The competition, average monthly searches, and the high and low costs for the top of the page bid that we mentioned earlier are all included in each suggestion.

This tool is also great for looking at the keyword strategies of your rivals. You can spy on your rivals and steal keywords they use frequently on their websites if you enter a URL rather than a keyword or phrase. To see all of the targeted keywords on that website, all you need to do is switch to a different website and paste in the URL.

This Article is Written by Growth Salad. Growth Salad is Best Digital Marketing Company in Dehradun that offers a wide range of services to help businesses grow and succeed online. Our services include digital marketing strategy, search engine optimization, social media marketing, content marketing, email marketing, and more.

We are an Award-WiningLinkedIn marketing Agency, helping businesses leverage the power of the world’s largest professional network to reach their target audience and generate leads. At Growth Salad, we believe that every business is unique, and that’s why we offer customized solutions that are tailored to your specific needs and goals. Whether you’re looking to increase your online visibility, drive more traffic to your website, or boost your sales and revenue.


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