Knowing the latest marketing trends can make the difference between a company’s success and failure. Knowledge is power. As Manataha Qureshi (2020) mentioned organizations appear to disregard the idea that change is the only thing that is constant in the world.
But we understand. There is a lot of material to sort through and take into account when it comes to any given topic, and you are busy. It can become harder and harder to stay competitive and ahead of developing trends, particularly in today’s rapidly changing digital market.
But, no justifications, right? You are aware that staying current is necessary to remain at the top of your marketing game. How then can you be informed while remaining sane? We’ve compiled five locations and some useful advice to keep an eye on important marketing trends.
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Social media
What better place than a varied online community consisting of influencers from around the world to keep on top of upcoming marketing trends? Of course, we’re referring to social media.
Listed below are a few quick and simple suggestions for using social media to keep informed:
- On various social networking platforms, make connections with coworkers, past classmates, and people in your sector.
- Follow the LinkedIn pages of senior executives from companies you respect.
- To keep up with emerging trends and best practices, compile an influential Twitter list.
- Keep an eye on Twitter’s trending topics and hashtags.
- On Instagram, including Instagram stories, follow thought leaders in your industry.
- Join Slack or Facebook groups that are relevant to your field or industry.
Watch as current marketing content fills your newsfeed so you never miss out on the action.
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Industry gatherings and trade associations
Networking with other professionals like British Assignment Writers, both inside and outside of your business, can be facilitated by joining a trade association or going to an industry conference.
Learn from the finest practices of various sectors and gain insightful knowledge on what other professionals in your area are doing to innovate for their business or brand.
Most organizations will also bring in speakers for seminars and lunch ‘n learns that can help you remain on top of the latest trends in addition to interacting one-on-one with other industry experts during networking events.
Trying to go a little bit further? This year, if you have the time and money, consider going to a conference. Meeting new people who work in your sector or area and stepping outside of your comfort zone can all be accomplished by attending conferences.
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Google Alerts
Tell us whether Google Alerts are already set up for your company. Otherwise, it’s simple and free.
You can set up a Google Alert for a particular term or phrase if you have a Google email address to receive email notifications anytime Google discovers a news search engine result on that subject. (Rush, do that right away; we’ll wait.)
Google Alerts are a terrific method to follow marketing trends on your terms, whether you want to track a certain product or service area. Observe what your rivals are doing and keep up with new articles published about your company.
Create a Google Alert for a hot topic you want to research more this year. For instance, influencer marketing is currently one of the hottest topics in the marketing industry. To receive the most recent news stories and blog posts on the subject delivered to your email, set up an alert for the terms “influencer” and “influencer and marketing.”
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Industry newsletters and blogs
A lot of information on new trends, data, best practices, and other pertinent industry news can be found in marketing blogs (like this one, of course!) that can help you stay current with little effort.
Do you routinely check in on specific blogs or websites like pay someone to do my assignment UK to see what they have to say about the next trends in your industry? If they have an email newsletter, go to the next step and sign up for it. With just a click of a mouse, get all the information you could ever want to be delivered straight to your inbox!
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Talk to your team
You already have direct access to some of the brightest stars in the area, didn’t you know that?
We’re referring to your staff! Your team will probably be aware of new marketing trends if they share your thirst for knowledge, which we’re ready to bet they do.
Create a platform, such as an internal blog or a weekly newsletter, where your team may discuss recent articles or findings from the sector. Slack is a fantastic tool for facilitating conversations about marketing trends.
TIP: Allow your team members to demonstrate their skills! Plan a monthly lunch and learn and assign one team member to lead a session on a marketing topic they are enthusiastic about each time.
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Sign up for marketing groups
The benefit of joining a marketing group is that you may ask a specific marketing question in the group and receive a quick response. Comparing this to trying to locate an answer on Google can be SO much simpler.
Additionally, marketing groups are teeming with marketing whizzes that are constantly posting new content, making it simple for you to stay on top of all the newest trends. You have the opportunity to expand your network (Nikola Banicek, 2022).
Since marketing groups are built on social media, you can easily check on them as you browse, for example, in your Facebook newsfeed. In a sense, you’re getting two things done at once.
Both Facebook and LinkedIn both provide group membership options. Just make sure you locate organizations that are focused, pertinent, and have a large number of engaged members. The last thing you want to do is join groups with few posts or with a lot of unrelated content.
Use keywords in your searches to identify groups, such as “digital marketing groups” or “eCommerce groups,” and then carefully examine the group — including its membership — before joining.
References
Nikola Banicek (2022). How To Keep Up With Marketing News and Trends When You’re Just Too Busy. https://www.mediatoolkit.com/blog/keep-up-with-marketing-news-and-trends/
Manataha Qureshi (2020). ER. Traditional Marketing Vs. Digital Marketing. https://eazyresearch.com/blog/traditional-marketing-vs-digital-marketing/
