Digital Marketing

How to Optimize Your Brand’s Facebook Page

There is no understating the importance of social media for business. Facebook is one of the best ways for brands to establish an online presence. With over 2.91 billion monthly active users, most target audiences are represented on the platform. For 93% of marketers, it remains the most-used social network.

When making the most of Facebook for your brand, you might first think about your social feed. This is what your content creation strategy might focus on and where most of your effort will rightly be directed. However, your feed and stories are not the only social media content your customers will be looking at.

Your Facebook business page is an excellent portal for customers to learn more about your brand and view your products. That’s why your Facebook page must make an excellent first impression.

This article will walk you through optimising your brand’s Facebook page. We’ll share some tips that the top creative agencies in London know to employ.

First Steps to Optimizing your Facebook Page

Before we dive into the details, there are a few first steps every Facebook page owner should tick off. These ensure that the basic information is present and your page looks credible.

  • Verify your Facebook Page. This ensures your page is easier to find in searches. Request a blue verification badge to show off extra credibility. To verify, you’ll need to provide a form of identification.
  • Customise your Vanity URL. This is the username that will display in your Facebook URL. As with all URLs, it should be something memorable that reflects your business. In most cases, your brand’s name will do!
  • Set up a services tab if your business offers services. This should clearly list what you can provide. You should also add your business hours if applicable.
  • Add your other social networks. Link your Facebook page to wherever else your customers can find you online to increase the chances that they’ll click through to their favourite platform. Examples include ouTube, Instagram, Pinterest, Twitter and more. Don’t forget to link your website!

Now, let’s look at the aspects of your Facebook Page that will require more thought.

Optimise the Look of your Facebook Page


Facebook has several visual elements that you can use to the best effect. First, you can choose from several layout templates. You can change these anytime, so give each a go and see how it might work best for your brand. But, of course, once you’ve settled, you likely won’t want to change this again anytime soon.

Next, think about your profile photo and cover picture. Remember that these will be displayed together once someone clicks on your page. Therefore, your profile picture and cover should be cohesive. Choose colours that complement each other.

Your profile picture should be memorable and optimised for size. It’s good to remember that Facebook frequently changes the size of their profile pictures, so check back here occasionally to learn the most up-to-date dimensions.

Your cover photo should be optimised for an 851 x 315 pixels display size, and Facebook recommends a high-quality PNG file for this. For mobile, optimisation is critical, so try to keep the file size under 100kb, so it loads fast.

Optimise the About Section


The about section on your Facebook page is a great place to go into more detail about your brand. But, importantly, it’s also the best place to add keywords. So first, research carefully which keywords attract the most traffic when people search for brands similar to yours. Then, make sure you include these in the about section organically.

This is also an excellent place to add any milestone your company has achieved. You name it: awards, new product launches, most popular products and services!

Add a Call to Action


Facebook allows you to add a call-to-action button to your page. These can include CTAs like “Watch this Video”, “Sign up”, or “book now”. You can customise the button with the URL they should lead to, which could be a product or piece of content. Marketers use this to get more traffic to a brand’s website or content they want to promote. Keep in mind that this button won’t come with longwinded explanations. It should be clear from the name of your page, service page and the cover images what the CTA refers to.

Post Photos to your Page


Many people will visit your Facebook page to look at your photos. They hope to find more information on what your products look like, where you might be located, and other such details. That’s why it’s a good idea to add a lot of photos early and ensure there is plenty of visual information for your customers to find.

Just with Instagram, once visitors click on your photos, they will find them arranged in a grid with only slightly spacing between them. It is a good idea to keep in mind how cohesive your page will look. Make sure all photography reflects your brand’s style.

Plan a Content Strategy


And finally, once your Facebook page is optimised, you need a consistent content strategy to draw attention to your page. This is where you regularly post social media content to your feed to attract shares, likes and general engagement. But, again, there is much to know about optimising your content, and content creation can be time-consuming.

That’s why we recommend contacting one of the top creative agencies in London to help you with your social media content strategy. ZAK Agency is a creative agency focusing on innovative and unique brands that want their social profiles to reflect their personality. We can help you optimise your Facebook age and set you on the right track for content creation. So get in touch today for a chat!

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