The e-commerce industry is constantly evolving and growing. With the rise of international online shopping, returns have become a major issue for retailers. In fact, returns are a major problem for the entire e-commerce industry.
Online shopping has become one of the most popular ways to buy everything from food to fashion. But, with an expanding e-commerce market comes increasing return rates, leading to a major problem for the industry.
Ecommerce returns have become incredibly common and are projected to increase by 15% within the next few years. This presents an enormous challenge for retailers, especially during the holiday season.
With such a high volume of eCommerce returns trends, it is difficult to keep track of all items and impossible to predict how many will be returned at the end of the year. Companies also pay significant fees for each item sent back to them, which can significantly impact their profitability throughout the year.
Most customers who return things do so because they no longer want or need them and can get their money back. Increasing e-commerce returns have made this a successful business strategy for numerous organizations.
Return rates for online orders are three times higher than in-store purchases, and the cost of processing a return is twice as much as shipping the original order. Returns also take up a lot of time and resources. They can be a major headache for customer service representatives and drain company profits.
There are a few reasons why the eCommerce returns process is so high. First, customers have higher expectations when they shop online. Because people can’t touch or try on the merchandise before buying it, they’re more inclined to return it. Second, it’s easy to return items online.
Customers can simply click a few buttons and send the product back without having to go through the hassle of returning it to a store.
Finally, many online retailers have return policies that are more generous than in-store policies. This encourages customers to buy items they might not keep, knowing they can return them if they’re not satisfied.
The high cost of returns on international shopping sites is a major concern for e-commerce businesses. Returns can eat into profits, and they can also damage relationships with customers.
When a customer returns an item, they’re not just returning the product; They also repay shipping, processing, and restocking fees. This can add up to a significant amount of money, and it can make customers less likely to shop with a particular retailer in the future.
What Are The Challenges Of Online Returns?
While the convenience and selection that international shopping provides are major factors in its popularity, there are also a few challenges that come with it, particularly when it comes to returns.
Here are a few of the challenges of online returns and some tips on how to overcome them:
1. Shipping Costs
Even if the item you’re returning is defective or not what you ordered, you may have to pay for delivery.
Some online retailers include return shipping in the cost of the item, but others do not. And, if you’re returning an item that’s heavy or bulky, the shipping costs can really add up.
2. Time Constraints
Another challenge of eCommerce returns management is that you may have a limited time to make a return.
Many retailers have a time frame of 30 days or less in which you can return an item, and some items, like food or cosmetics, can’t be returned at all.
To avoid being stuck with an item you can’t use, check the eCommerce return policy before making your purchase. That way, you’ll know exactly how long you have to make a return and what restrictions apply.
3. Restocking Fees
You may sometimes be charged a restocking fee when you make an online return.
A restocking fee is usually a percentage of the purchase price to cover restocking costs.
Check the return policy for restocking fees before purchasing. You shouldn’t pay a restocking fee if you’re returning a damaged or incorrect item.
4. Return Shipping
As we mentioned earlier, you may have to pay for return shipping when you make an online return. And, in some cases, you may even have to pay for shipping if the item you’re returning is defective or not what you ordered.
5. Return Fraud
Unfortunately, return fraud is a real problem for online retailers. Return fraud is when someone returns an item they didn’t purchase or they return an item that’s been used or damaged.
According to a report from the National Retail Federation, return fraud is estimated to cost retailers billions of dollars each year.
To avoid being a victim of return fraud, check the return policy before making a purchase. And, if you’re returning an item that’s defective or not what you ordered, keep all documentation, including the order and shipping confirmation.
Why Do Online Shoppers Return Items?
There are a number of reasons why online shoppers return items. The most common reason is that the item is not as described. This could be because of a deceptive product description, shipment damage, or unmet expectations.
Another common reason for eCommerce product returns is that the shopper changed their mind about the purchase. Because they found a better bargain, they realized they didn’t need the item or didn’t like it.
Finally, some shoppers return items because they had a problem with the transaction itself. This could be due to high shipping costs, receiving faulty goods, or a payment issue.
No matter the reason, it is important for online retailers to have a return policy in place so that shoppers know what to expect if they need to return an item. A well-written return policy should be clear, concise, and easy to understand. It should also provide shoppers with a hassle-free way to return items if they are not satisfied with their purchase.
How Do We Reduce Returns? Or eCommerce Returns Best Practices
There are a few ways to reduce the cost of returns. First, retailers can offer free returns or exchanges. This can encourage customers to keep items they’re unsure about rather than return.
Second, retailers can offer a return label with the original purchase. This way, customers can return items without having to pay for shipping.
Finally, retailers can offer store credit instead of a refund. This way, customers can still use the money they spent, even if they don’t like the product.
The cost of returns is a major issue for the e-commerce industry, but there are ways to reduce the cost.
Companies can avoid processing returns by offering free returns, exchanges, and shop credit instead of reimbursements.
Online returns affect the e-commerce industry in several different ways, but on the whole, this trend improves the customer experience. People are more willing to buy clothes and shoes online when it’s easy to return undesirable things.