Cosmetic packaging is an important part of the marketing of cosmetic products. It is frequently the first impression a customer has of your product, and it ultimately determines whether or not they will purchase it. The importance of personalized luxury cosmetic packaging boxes that have been meticulously designed and printed cannot be overstated.
These will almost certainly increase the popularity of your eyeshadows, foundations, lip colors, and nail colors. The importance of packaging cannot be overstated, but many businesses struggle to figure out how to design for this unique industry. For example, if you intend to sell lip balms, custom lip balm packaging would be extremely beneficial to your business.
Core elements for designing custom cosmetic boxes wholesale
To help you with package design and printing, here is a list of custom beauty box packaging dos and don’ts. Following these suggestions will most likely help you improve the glitz and value of your cosmetics packaging.
Dos of custom cosmetic beauty containers
Lamination is an excellent idea
Lamination is the most common finish for boxes for cosmetic packaging. In this manner, a paper coat is applied to the packaging box. The paper layers use to cover the entire product, both inside and out.
Lamination is an excellent way to increase the durability and strength of your products. It protects the contents from heat, humidity, and other environmental factors. The only disadvantage of lamination is that it is not recyclable.
Gloss foil strengthens the personalized beauty package
Gloss foil is a type of lamination that use to increase the durability of your custom makeup boxes. The sheen adds to the vibrancy of the design colors. It also aids in increasing the saturation of the print.
Gloss foil distinguishes your products from the competition. It also keeps dust from entering the goods box. Corrugated cardboard, stickers, and rigid containers can all benefit from gloss lamination. Gloss foil can make your design stand out.
Use enticing and informative text
The writing on the packaging is very important in convincing people to like or want a product. You must provide comprehensive information on cosmetics or skincare products through packaging.
Share information such as how to properly apply a product, the net weight of the bottle placed in the box, and how long it should be consumed after the seal has been broken.
Tailored matt foil boxes appear sophisticated
Matt foil lamination is a great way to add a touch of class and sophistication to your personalized beauty box. It’s an excellent method for making your product packaging appear silky and smooth.
It is, however, the polar opposite of gloss foil. Matt foiling is less reflective and lends a more classic feel to the design. Combine matt lamination with other finishes for a more upscale appearance. It also complements dark color schemes.
Don’ts of custom beauty boxes
Custom beauty box structure without product dimensions
When designing a custom beauty box, one of the most important factors to consider is the size of the product itself. If your product is larger than usual, make sure the packaging fits.
There should be no extra space inside for items like tissue paper or anything else that would defeat the purpose of using a box in the first place. Keep the size of your goods in mind when designing your product’s box.
Not developing cosmetic printed boxes with the target audience in mind
Whether you sell online or offline, your brand requires appropriate packaging. You can buy them or make them yourself, but make sure they are consistent with your brand and the services you provide.
If you sell organic products, you may want to avoid using too much plastic in your packaging. Similarly, if you sell high-end cosmetics, gold foil or glittering paper can be effective packaging. Create a custom beauty box that matches your brand and product line.
Choosing your custom beauty box generic aesthetic
Another common blunder when creating a custom beauty box is selecting generic designs. You must create something distinctive for your brand. Customers will have difficulty recalling your brand.
A generic design also makes distinguishing your products from others on store shelves or counters difficult. Look into what your competitors are doing. It will help you figure out how to avoid being generic.
Types of personalizing cosmetic boxes
Cosmetic packages are an important part of the cosmetic industry because they not only protect the product but also allow for branding and promotion. Here is a comprehensive guide to the various types of cosmetic packaging boxes:
Basic cosmetic boxes
Basic cosmetic boxes are the most popular sort of packaging you will see in a store. They are straightforward, but they have an impact on customers. If your basic box does not come with its container, make sure it is sturdy enough for storage (i.e., foundation).
Secondary cosmetic packaging boxes
Secondary boxes are the type of cosmetic packaging that is commonly found in department stores. They’re strong, but they’re not ideal for storage because they don’t have a solid container inside. This is typically used when purchasing an entire package deal (i.e., eyeshadow palettes).
Plastic boxes in bulk
Plastic boxes are a popular choice for cosmetic packaging because they are both durable and versatile. There are several types of plastic boxes, including PET, PVC, and PP. They are light, waterproof, and can be molded into a variety of shapes and sizes. Plastic boxes are ideal for packaging products such as foundation, blush, and skincare.
They are little bags with top zippers and sections where you may store your things so they don’t get mixed up with other items. If you want to buy single products or only need something extremely basic, cosmetic baggies are perfect.
Wrapping it all up
In a word, customized cosmetic packaging is a crucial tool for increasing product sales from cost-effective box manufacturers for cosmetic packaging. To attract the attention of potential buyers, a product’s entire appearance is crucial. Also, without expert aid in developing appealing containers or packages that highlight the individuality and quality of your business, it will be impossible to provide excellent items.