Do you want to increase the number of people watching your live streams? You cannot simply schedule a live stream and anticipate viewers. You must provide high-quality material and advertise your live streams in advance if you want to engage your audience. Don’t assume that your audience saw a post you posted on social media because you did so. 10% of the equation is planning and carrying out your live streaming. In order for consumers to understand more and decide whether to tune in and watch, advertising is a crucial component as well.
The problem with most people is that they don’t advertise their live broadcasts and then wonder why they have no viewers or a flat view count. Advertising your live streams can help keep your current community interested and on the lookout for your updates. They will have more time to make other arrangements if they decide to attend. The more prior warning you can offer people about going live, the more time they will have to spread the word to their network, potentially increasing the number of viewers. How do you advertise your streams, though? Now let’s look at various strategies you can use.
Tips To Promote Your Live Streaming
Schedule Your Live Broadcasts In Advance
Even if you can go live at any moment right away, it’s best to schedule your broadcast for a few days beforehand so that you can utilize this time to advertise your stream. You will have more time to advertise your live stream and get more contacts if you take this action. Include a showcard or poster with the subject, day, and hour of the live broadcast on it.
Create An Informative Video Description
You now need to create a quick but useful video caption that will serve as a stream booster after scheduling your live and adding a nice image. The pain points of your audience should already be identified when you create the video. Then more individuals would find your broadcast to be appealing. Use the following to improve the effectiveness of your description:
- What to anticipate and the release date for the video
- What subjects will be discussed
- Who could be drawn to that information?
- How the video might be of use to them
Promote Your Live Broadcast On Different Platforms
Post your broadcast everywhere, regardless of whether you want to go live on Facebook, YouTube, or both at once. Post on all of your available social media channels, including Facebook, Twitter, Instagram, and others. Share it in the groups you belong to and on your blog. You can also request that viewers share and rebroadcast your live stream with their friends, followers, and other contacts. Regularly post new Stories up until the broadcast day as well. Just keep in mind that you can potentially get more views the more platforms you upload your scheduled show on.
Create Banners And Cover Images
Making attractive banners and cover images and posting them to your YouTube channel, Facebook page, LinkedIn profile, and other sites is another interesting approach to advertising your live streams. A banner promoting your forthcoming live session can draw people to the live stream in addition to establishing the tone for your brand’s image.
Another great strategy to advertise your upcoming live videos is to share them with your email list. Your email list of subscribers consists of both current and potential clients. So, take advantage of it by sending out an email blast with information about your live stream. But be careful as you move on. Avoid frequently flooding their inboxes with emails. You could even want to think about offering a special deal, such as a one-of-a-kind item or a limited-edition item. The majority of event planners issue invitations to the intended audience using live streaming platforms.
Collaborate With Experts
Collaboration is one of the finest strategies to improve the audience. Invite influencers and specialists in the field to your live stream. Your brand might gain more credibility if you work with experts and influencers. Collaboration is a fantastic approach to advertising your live stream as well. Whoever you work with can advertise the live stream on their social media pages, email list, podcast, or any other medium they use to connect with their audience. A larger audience can be reached by cross-promotion of your live broadcast and an increase in interest thanks to guests. With the aid of the best live streaming software, you may combine various specialists into one frame.
Record Your Live Broadcast And Repurpose
The live feed that you’ve recorded might end up being useful. Reach out to new audiences wherever they are by repurposing them into multiple formats. You can target viewers who listen to podcasts, for instance, by turning your recorded live streams into podcasts. You can use live streaming services to cut up your lengthy live streams into manageable social media clips.
It’s not necessary to link a measurable dollar sign to metrics like shares, comments, likes, etc. while promoting your live streams to attract new viewers. Building a community of devoted brand advocates who attract more viewers as a result of them realizing the value of your content is more important. Working with a seasoned live streaming service provider can help you hold a successful live stream, reach a larger audience, and get more viewers.